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Close the deal with consumer interaction

Ask A Lawyer online forum

Increase conversion by engaging with prospects

Ask A Lawyer puts you in front of 9,000 prospective clients monthly searching for answers to their legal questions. Your responses can drive them to hire you to handle their matter.

Consumers searching for legal help submit their questions and you decide whether, when and how to respond. More than 90 percent of consumers who use Ask A Lawyer plan to hire an attorney within the next month; 30 percent plan to hire a lawyer within one week.

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Ask a Lawyer’s distinguishing features


Showcase your knowledge on your profile

Every response appears on your profile, demonstrating your knowledge and establishing you as an authoritative source of legal information. Your responses also create rapport and trust with potential clients.


Be visible on the homepage of

Your responses are published instantly to the homepage of, where the most recent questions and answers appear.


Show up in Ask A Lawyer search results

Your response appears in every search of the relevant legal issue, opening the door to even more prospective clients.


Boost your search engine rankings

Link your responses to your firm website to improve where you appear in search results.


Provide fresh content to your Martindale website

Martindale-Hubbell Website Series customers can add a real-time feed to their website displaying every Ask A Lawyer question any lawyer at their firm has answered.


Answer at your convenience

You can respond 24/7/365 from any desktop or mobile device.

Finding a time-efficient method to identify prospects

Michael Siegel was looking for an efficient way to increase his online visibility before a wide audience while simultaneously focusing in on the specific prospects that would grow his business. Martindale-Hubbell’s Ask A Lawyer did the trick.

Read the case study
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How does Ask A Lawyer work

Consumers searching for legal help submit their question with details of their situation. They choose a legal topic from a dropdown list of 95 areas of practice and specify their state.

Attorneys subscribing to Martindale-Hubbell’s profiles can browse consumers’ questions based on the legal topics of their choosing and further narrow their search by a specific state if desired. They also can also choose to receive email alerts of new questions coming in for their chosen topics and state.

Once a question is answered by an attorney, the question and answer are immediately published to the homepage and the Community Contributions section of the attorney’s profile on The consumer’s contact information, if provided, is now available to the attorney to facilitate a follow-up call. The consumer is notified by email that their question has been answered.

Questions answered through this forum do not constitute an attorney-client relationship but do provide the consumer with general information and encouragement to seek local counsel.

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Ask A Lawyer briefs

Questions from consumers are filtered into 95 areas of practice, ranging from Actos and Adoptions to Zoloft and Zoning, so you can quickly find questions relevant to your practice.

Numerous lawyers find so much value through Ask A Lawyer that they answer more than 50 questions each month.

The majority of questions are posted midday during consumers’ lunch hours — starting at 11:00 a.m. and ending at 2:00 p.m. local time zone — giving you the opportunity for immediate engagement.

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Frequently asked questions

  • What is Ask A Lawyer?

    Ask A Lawyer is a free offering on where consumers can ask legal questions and seek answers from our extensive network of attorneys. For attorneys, it is an effective marketing tool linking you to prospective clients who may be in need of legal counsel.

  • Who can participate in answering Ask A Lawyer questions?

    Any attorney who subscribes to Martindale-Hubbell’s profiles has access to the Ask A Lawyer service and can begin answering questions immediately.

  • Why should I participate in answering Ask A Lawyer questions?

    Answering Ask A Lawyer questions showcases your knowledge and establishes your reputation in the online community as an authoritative source of information in your areas of legal expertise. In addition, answering questions boosts your rankings in search results and drives traffic to your profile listing and website. It exposes you to potential clients and leaves a footprint for future potential clients beyond the person asking the initial question.

  • How much time will I need to spend answering Ask A Lawyer questions?

    Attorneys can spend as little or as much time as they want answering Ask A Lawyer questions. There is no commitment to a set number of questions to be answered. In many cases, it only takes a few minutes to offer general legal information or to point a consumer in the right direction to the relevant next steps and encourage them to seek local counsel if appropriate.

  • Do I risk forming an attorney-client relationship by answering Ask A Lawyer questions?

    No, we include notices throughout the site to ensure that consumers are aware that attorney responses to Ask A Lawyer questions do not constitute an attorney-client relationship. The consumer agrees to these terms when they click on “submit” to send a question. We also encourage attorneys to use a disclaimer that will automatically display with each response.

  • How will I be notified when Ask A Lawyer questions are submitted?

    Attorneys participating in Ask A Lawyer can choose to receive email notifications daily, weekly or not at all. They can also log in 24/7 to the Ask A Lawyer queue to view and answer questions any time that is convenient.

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