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Infographic: The four things that matter most to potential clients

The legal system can be complicated, and when people need to hire an attorney, that process can seem daunting. For those who haven’t dealt with a legal situation before, it can be especially overwhelming.

To better understand how people choose a lawyer, Avvo conducted a survey of more than 500 of its website visitors and asked them about what factored into their decision-making process.

Download our infographic here

Out of 12 options, the four that mattered most to people when hiring an attorney were:

  • Skill and practice areas
  • Cost and pricing
  • Legal matters and outcomes
  • Client reviews

As a part of Martindale-Avvo, Avvo makes it easier for people to get the quality legal help they deserve.

With 10 million page visits every month, Avvo can help you attract new clients. Use the guide below to help you optimize the parts of your profile that potential clients care about the most.

Learn more about Avvo or optimize your profile here.


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