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Why Am I Losing Prospects?
You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re […]
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Why Lead Response Time Matters
You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good […]
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Why Am I Not Getting Quality Leads?
Most people know the best way to get high quality leads is through existing referrals and the existing client base. For this reason, you always want to keep in contact with your current or former clients and actively try to become a resource and someone who is trusted. You want to be a trusted ally […]
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What Prospects Look For When Searching For A Lawyer
Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of […]
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Ten Things Your Legal Website Must Have To Attract Prospects
Many attorneys spend a lot of money on their websites, investing heavily to make sure the sites are mobile optimized and feature new headshots of the lawyers. A website does not need to include bells and whistles to be effective, as animations going across the screen can ultimately be distracting and lead to lengthy load […]
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Ways to Initiate Client Conversations
While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be […]
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A Visitor’s Experience When They Visit a Site With (and Without) Live Chat
Savvy marketers understand that user behavior on websites often dictates the number and quality of leads they receive. They also understand that it is essential that they present the most welcoming and easy-to-use experience for every person who visits their website. If conversions are important to you, incorporating live chat can significantly enhance your visitor’s […]
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How Live Chat Complements Your PPC and SEO Campaigns
If you are actively marketing your website through highly-focused and targeted paid ads and SEO campaigns, you are likely looking to make the most of your efforts and investment. Paid search campaigns are not cheap, and proper SEO takes a lot of time and effort, so you need to maximize the value of every visitor […]
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CRM Integration to Expedite Lead Response Time
A CRM system helps your company manage their current clients, potential prospects, and sales and marketing campaigns. Unfortunately, with so many options to choose from and new pitches being thrown at you every single day, it is often difficult for managers to select a single CRM that meets their organization’s many different needs. Whether you […]
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Live Chat: Changes You Need To Know To Avoid Being Penalized In Organic Searches
Live chat, a small pop-up box generated after a user visits a website offering the option to chat with someone in real time, can be incredibly helpful for small and solo law firms. The intake questions the chat service asks can be specified beforehand so that law firms receive the exact information they want from […]
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