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  • Why Am I Losing Prospects?


    You invested in a strong digital marketing platform. You built an eye-catching website, write compelling blog posts and employed live chat. As a result, your site visits and lead volumes are skyrocketing. Congratulations! Having an influx of opportunities is an encouraging indication that your marketing efforts are working. Yet, in spite of this success, you’re […]

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  • Why Lead Response Time Matters


    You’ve taken the step to build a next-generation practice – investing in a digital marketing strategy of a quality website and digital advertising to grow your business. And you have employed live chat, allowing your potential clients a low-pressure way to make contact while sharing some information about themselves. While live chat is a good […]

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  • Marketing Your Law Firm in 2018, Part Three: Quality Control


    Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Few interactions are as critical […]

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  • Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads


    *This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads […]

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  • Martindale Leads Manager Gives Attorneys a Competitive Edge


    When contacted by potential clients, a timely response is critical. In fact, 67% of legal consumers say responding to calls and emails “right away” is the most important factor when choosing a lawyer, according to 2017 research from Clio1. Martindale Leads Manager helps turn those prospects into clients by enabling you to respond quickly from […]

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  • Marketing Your Law Firm in 2018, Part One: Why is Lead Tracking Important for Lawyers?


    *This article is the first in a three-part series in which we will examine lead tracking systems, best practices for lawyers to follow up with leads, and how to make sure that your intake team is handling leads correctly and professionally. Check back over the next couple of weeks for parts 2 and 3 in […]

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  • OUTSOURCING INTAKE PART 3: HOW TO SELECT THE RIGHT OUTSOURCING SERVICE FOR YOUR FIRM


    Legal intake is complex. How many types of cases do you handle, and what are the unique requirements of each type of case? Which types are high priorities, and what kinds of cases do you prefer not to handle? How are you filtering those leads? The more complexity you require, the more important it becomes […]

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  • OUTSOURCING INTAKE PART 2: OTHER OUTSOURCING SERVICES AVAILABLE


    VIRTUAL RECEPTIONIST OR PHONE ANSWERING SERVICE As you get more client leads, answering the phone takes up a good amount of your time.  You don’t want calls going to voicemail because that will equal lost business. A virtual receptionist or a professional phone service will answer calls, take messages, live transfer calls for you on […]

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  • OUTSOURCING INTAKE PART 1: WHY OUTSOURCE INTAKE?


    As an attorney, you need to spend your valuable time helping clients and on billable activities.  Most law practices have more legal cases to process than they can handle.  Most firms are not able to meet the deadlines and as a result, the cases get delayed. To compensate for the lack of resources, it is […]

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  • How Proper Phone Etiquette Adds Value to Your Firm


    Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal […]

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