Your firm can generate client leads through a well-executed SEO strategy that we implement using topic-focused pages designed to achieve high rankings in search engines. To ensure your Gold or Platinum site ranks well, our SEO specialists combine a thorough analysis of your goals with the latest changes and trends in search engine optimization. We develop a comprehensive strategy to improve your visibility within desktop and mobile searches, and include detailed analytics so you can evaluate the site’s performance. Your site benefits from authoritative links, profile verification and custom content that enhance your firm’s online presence and increase visitors to your site.
To ensure you know how your site is performing, our SEO team emphasizes transparency and engagement as we work to improve your search engine results. We advise you on the steps we take to maximize your investment and give you access to an online dashboard that measures search engine traffic. At each stage of the campaign, you will be fully informed of conversions including phone calls and email contacts, as well as general SEO trends that we outline in a newsletter. Take the first step by learning how we can enhance your search engine presence.Request SEO Information
“We are extremely happy with our Martindale-Hubbell website. Our website serves as an instrumental tool in terms of generating traffic to our firm, which has resulted in many leads.”
“The web site Martindale-Hubbell built was amazing. My colleagues, clients and friends have all commented that my website is amazing. The site is directly responsible for a 25% increase in business. The site explored new areas of law and this has resulted in new leads, new clients, new business that I did not have before.”
“Martindale-Hubbell has provided our firm with a quality website that gets results! Their staff promptly responds to our inquiries and are quick to provide effective solutions to accomplish our goals.”
Based on your objectives, we structure your site using meta tags, easy-to-read code for Google (including schema markup) and optimized content that provides the information that potential clients seek online. Our SEO specialists research what your top competitors are doing and then work with our writers to give you an advantage in attracting prospects and search engines. With every site we build, we follow SEO best practices and craft key items like meta titles and internal links based on your marketing goals.
Each SEO campaign is unique, but our specialists know how to establish accurate expectations based on your location and practice area. We monitor leads and traffic on a monthly basis to track progress against these objectives and examine search engine trends to identify areas of opportunity. Through our easy-to-use dashboard, you can evaluate how the website is performing at any time. Our team can answer all of your questions about these metrics and suggest ideas about expanding your site’s visibility.
We audit and adjust your SEO campaign to reflect constantly evolving search patterns, based on topics that trend up or down and corresponding changes in user behavior. You don’t have the time or resources to keep track of each change or possible improvement, so Martindale-Hubbell does it for you, keeping you ahead of the competition. Your specialist can suggest special features like high-quality informative videos that add to your site’s authority while increasing engagement with potential clients.
Our team has detailed information on the specific terms that generate the most activity. An SEO engineer evaluates your market and competition, taking special note of the websites that have the best placement in mobile and desktop searches. We then propose a series of targeted keywords that will work best for you given your particular goals and budget.
Martindale-Hubbell’s SEO strategists prepare a detailed outline which indicates the topics that will maximize search engine potential. From there, our professional legal writers use information provided by the firm and their own research to create content that is equally attractive to search engines and potential clients who are looking for authoritative legal information.
As we discussed in our previous post, high quality backlinks to your website drive visibility, referral traffic and authority. Poor quality backlinks can have the opposite effect. Evaluate the websites where your URL appears. Do they look sketchy or not authoritative? Are they providing a value or service to the web or does it just…read more
A backlink is a link on any page of a website that links to your law firm's website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google…read more
If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords…read more
Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions…read more
Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must…read more